Marketing Classes

Intro to Marketing ASSIGNMENTS

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Social Media Marketing ASSIGNMENTS

 & TURN IT IN Folder

This course explores the business skills, personality traits, and commitment necessary to successfully plan, launch, and grow an entrepreneurial venture. This course will cover the challenges and rewards of entrepreneurship. This course will cover the role of entrepreneurial businesses in the United States and the world and their impact on our national and global economy. this course requires skills in collaboration, critical thinking and analysis, communication and research, that students be self-directed, show leadership and think of themselves as lifelong learners.

In this course, students will learn how to use social media as a business strategy and how to match that strategy with the goals of the business. This course addresses current trends, ethics, regulations, legal challenges, strategy, content development, and change management. This course helps students develop a better understanding of how marketing with social media is similar to and different from traditional marketing and how to best use online methods to further business goals.

Students should be prepared for an interactive class that will include hands-on activities and group discussions. Students are expected to come to class with a willingness to learn. Regular attendance in class is vital and mandatory to ensure a quality educational experience. We will focus on Communicating an Idea, Developing an Idea in Media (Media = Broadcasting, Publishing, and The Internet), Engaging in Collectivist Learning (aka Group Work & Group Discussion) & Implementing Technology Systems Designs

***If you give me an honest effort and try every class, you will not have any problems in my class***

Course Competencies & Standards

• Distinguish the role media, advertising & social media marketing plays in business
• Evaluate the importance of strategizing use and implementation of social media
• Define a target market and apply appropriate media, advertising & social media for that market
• Compare and use the top five most common media, advertising & social media platforms.
• Assess the legal and ethical ramifications of using media, advertising & social media as a marketing tool and defend the decision to use them
• Appraise the importance of content marketing
• Select different options and apply best practices for content development
• Develop a personal social media branding and content strategy and implement that strategy across the five most common media, advertising & social media platforms

Essential Learning Questions in Marketing & Social Media Marketing?

• How has media or social media changed the landscape of business? What strategies lead to successful business practices?
• Evaluate the best strategies for each platform.  What is a target market and what platforms are best for communication and interaction with that group?
• What ethical and legal issues do companies face while marketing on specific sorts of media, in real world, or social media platforms?   What is content marketing?
• What are the best practices and platforms for content development. Create a social media campaign or a business pitch for a specific real life product or current idea

Expectations

• Please be present – join in on the conversation
• Be professional – We are learning how to operate in the professional world
• Ask questions – It is the best way to learn
• Share Your Experiences – You have real world experiences that can help the class
• Remove distractions...

Grading

• Use Canvas to see the list of graded assignments
• Turn It In Folder for group fileshares & collaboration (by invite only)
• Syllabus for this course
• Send a Remind message to the teacher through our class code: @lhsmktg if you have questions about your grade

Possible Topics we may also discuss include:

• Marketing Yourself & Your Own Marketable Skills
• Elevator Pitch, Stump Speeches
• The four P's of Marketing
• Marketing a new Event
• Drop-shipping
• Data Analytics
• Creating your own Business Plan?
• Writing a Pitch to a Company or Organization
• Presenting your Pitch
• Resumes & Marketable Skills
• Shark Tank

Course Objectives

• Distinguish the role social media marketing plays in business. 
• Evaluate the importance of strategizing use and implementation of social media.
• Define a target market and apply appropriate social media for that market. 
• Compare and use the top five most common social media platforms. 
• Assess the legal and ethical ramifications of using social media as a marketing tool and defend the decision to use them. 
• Appraise the importance of content marketing. 
• Select different options and apply best practices for content development. 
• Develop a personal social media branding and content strategy and implement that strategy across the five most common social media platforms.

Social Media Marketing Class Overview, Units of Study

1. Introduction to Social Media - Overview: Identify trends in social-media space. Learning Outcomes: (1) Understand the social media environment, (2) Compare and contrast other traditional forms of marketing
2. Real-Time Social Media - Overview: Quantify contribution of social media  Learning Outcomes: (1) Apply the Objective-First Marketing Framework to develop a campaign strategy, (2) Choose KPIs that correspond to marketing objectives, (3) Select channels and tactics for audience and marketing objectives, (4) Differentiate between single-channel, multichannel, and omnichannel marketing.
3. Target Market Identification for Social Media - Overview: Develop social media plan. Learning Outcomes: (1) Leverage data tools to gather information about your customers, (2) Effectively communicate a brand’s value, (3) Proposition to a target customer, (4) Understand and recognize the differences in market segments.
4. Social Media Platforms - Overview: Develop Social Media Plan - Learning Outcomes: (1) Discover options on various social platforms, (2) Structure and segment ad campaigns, target customer groups, and analyze performance on social channels, (3) Explain the trade-offs between reach and precision in targeting, and discover factors that impact overall cost and performance. 
5. Ethics and Legal Concerns for Businesses Using Social Media - Overview: Foster an understanding and appreciation of ethics and ethical principles using social media.
6. Learning Outcomes: (1) Analyze code of ethics from the top most common social media platforms, (2) Develop new policies and or procedures to each of the top 5 platforms.
7. Content Development - Overview: DevelopContent Marketing Strategy. Learning Outcomes: (1) Content development for social media, (2) Content development for target audiences and segments